Latest Trends In The Pet Industry 2021
Food – Consumers don’t want traditional pet foods. They want healthy ingredients and they want to understand the ingredients list. They are opting for more fresh, frozen and made-to-order diets for their pets. These products cost more and consumers are trading up. Online private brands – Amazon and Chewy.com are promoting their own brands to disrupt the market and eliminate middleman margins. Other smaller, niche players are likewise creating brands with their own identity. Treats – Pet parents feed their pets 8-10 treats a day and the trends in which treats are succeeding are following the same trends as pet food. Technology – We are seeing pet services and conveniences developing along the lines of services for people. Just as with people, the smartphone has enabled this change. Increased services – There is more attention being paid to pet grooming, pet care, pet transportation, pet hotels and many others. End of Life – There are a great deal more product...