Latest Trends In The Pet Industry 2021

Food – Consumers don’t want traditional pet foods. They want healthy ingredients and they want to understand the ingredients list. They are opting for more fresh, frozen and made-to-order diets for their pets. These products cost more and consumers are trading up. 

Online private brands – Amazon and Chewy.com are promoting their own brands to disrupt the market and eliminate middleman margins. Other smaller, niche players are likewise creating brands with their own identity. 

Treats – Pet parents feed their pets 8-10 treats a day and the trends in which treats are succeeding are following the same trends as pet food. 

Technology – We are seeing pet services and conveniences developing along the lines of services for people. Just as with people, the smartphone has enabled this change. Increased services – There is more attention being paid to pet grooming, pet care, pet transportation, pet hotels and many others. 

End of Life – There are a great deal more products and services for pets as they age and pass away. Palliative services for terminally ill pets, pet cemeteries and cremation, grief consulting are some examples. 

 Availability – Mass merchants, grocery and even dollar stores are adding premium pet foods and other products so that it’s available at many more points of distribution than ever before.

DTC – The direct-to-consumer trend has reached the pet industry in a big way. Many brands are following their human product counterparts and selling products without going through a traditional multi-brand retailer.